If you have been following news about the beauty industry, I’m sure you’ve heard the buzz about Rihanna’s new line called Fenty Beauty. She positioned it as an inclusive beauty line for all skin tones, all undertones, and all countries. It has a range of 40 boundary-breaking shades from women who have pale skin, olive skin, yellow skin and dark skin. For most of us, the campaign that Rihanna launched is more than just an advertisement. It is an empowering move for all women (and a nudge to the entire beauty industry!) that we all have the right to feel beautiful. The world is made up of women of color, and we deserve to find the right shade that will suit every skin tone and undertone.
In Fenty Beauty’s official website, Rihanna said “Fenty Beauty was created for everyone: women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.”
What was more ground-breaking were the models featured in her video advertisement for Fenty Beauty that showcased a wide array of diverse models from one skin tone to another, and one race to another. Other beauty brands are often criticized for the lack of diversity it has with shade range and their models. Now, Fenty Beauty is here to cater to all the skin tones and undertones of all women. Need I say more?
Paloma Elsesser, Slick Woods and Leomie Anderson.
Duckie Thot, Camila Costa and Indyamarie Jean.
Halima Aden, Selena Forrest, and Huan Zhou.
These models truly deserve the spotlight they’re in. They’re an epitome of beauty and diversity that Fenty Beauty successfully pointed out as soon as they launched it.
Models that have darker and deeper in skin tones have been very vocal about makeup artists having very little equipment in their arsenal that can work with darker skin. Now, there’s no excuse for these artists to not have the right shade for their model! All they have to do now is buy a range of shades from Fenty Beauty and create endless possibilities.
Even Fenty Beauty model Leomie Anderson Tweeted last year, “Why is it that the black make-up artists are busy with blonde, white girls and slaying their make-up and I have to supply my own foundation?” Now, this beauty line can really be a start of something new.